You just got the lead—cue victory dance. But before you put “Rainmaker” in your email signature, let’s talk what happens next.
Lead management is about treating leads like houseplants: water them (not too much), talk to them (nicely), and don’t leave them in the dark.
Speed Is the Secret Sauce
If you respond before your coffee cools, you’re already ahead. Fun fact: businesses that reply to leads within five minutes are up to 21 times more likely to connect (and no, sending carrier pigeons doesn’t count).
- Use instant replies (text or email autoresponder) so your lead doesn’t roll their eyes and move on.
- Assign leads to the right human ASAP. Robots are cool, but people close deals.
Texting, Messaging, and Channel Surfing
Don’t be that business—the one that emails, waits, and goes silent. Use texting, calls, emails, and, if appropriate, interpretive dance (okay, maybe not that last one):
- SMS gets replies up to 45% of the time, compared to 8% for email. Text like a human—no “Dear Sir/Madam” unless you’re writing from Victorian England.
- Mix it up with videos and calls to stand out.
Lead Tracking (Boring but Rich)
This part isn’t exactly sitcom material, but a CRM that tags and tracks leads means fewer missed deals and far less hair-pulling.
- Tag leads by source, urgency, and stage.
- Never let a lead slip into the “forgotten inbox” black hole.
How We Help With Follow-Up
Imagine more closed deals and fewer missed snacks. Our systems automate your speed-to-lead, nurture prospects, and let your team focus on real conversations.
