You just got the leadโcue victory dance. But before you put โRainmakerโ in your email signature, letโs talk what happens next.
Lead management is about treating leads like houseplants: water them (not too much), talk to them (nicely), and donโt leave them in the dark.
Speed Is the Secret Sauce
If you respond before your coffee cools, youโre already ahead. Fun fact: businesses that reply to leads within five minutes are up to 21 times more likely to connect (and no, sending carrier pigeons doesnโt count).
- Use instant replies (text or email autoresponder) so your lead doesnโt roll their eyes and move on.
- Assign leads to the right human ASAP. Robots are cool, but people close deals.
Texting, Messaging, and Channel Surfing
Donโt be that businessโthe one that emails, waits, and goes silent. Use texting, calls, emails, and, if appropriate, interpretive dance (okay, maybe not that last one):
- SMS gets replies up to 45% of the time, compared to 8% for email. Text like a humanโno โDear Sir/Madamโ unless youโre writing from Victorian England.
- Mix it up with videos and calls to stand out.
Lead Tracking (Boring but Rich)
This part isnโt exactly sitcom material, but a CRM that tags and tracks leads means fewer missed deals and far less hair-pulling.
- Tag leads by source, urgency, and stage.
- Never let a lead slip into the โforgotten inboxโ black hole.
How We Help With Follow-Up
Imagine more closed deals and fewer missed snacks. Our systems automate your speed-to-lead, nurture prospects, and let your team focus on real conversations.
