Technical SEO
Technical SEO is how Google knows you exist
Key Takeaways
- Technical SEO is the plumbing. If Google cannot crawl, index and understand your site, nothing else you do in search matters.
- The most common finding we make is not a ranking problem. It is pages Google does not know exist.
- Schema markup has become materially more important, because it is how you hand verifiable facts to AI assistants deciding whether to recommend you.
- Usually delivered inside local SEO and AI search rather than sold alone.
- Get a free Visibility Scorecard for a first read on site health.
3 Markets
30 Days
Month-to-Month
Make Sure your content gets seen
Start here, not with content
A business came to us wondering why a page they had invested in was not ranking. It was well written and it targeted a real query.
Google had never indexed it. It was not in the sitemap and nothing linked to it. It had been sitting there for eleven months, invisible, while everyone debated the headline.
That is technical SEO. Not exotic, not clever, just making sure the machine can find, read and understand what you published.
Our Approach
What we check and fix
Crawling and indexing
Which pages Google has actually indexed versus which you think it has. Sitemap accuracy, robots directives, canonical tags, and the orphan pages nothing links to.
Site speed and Core Web Vitals
Real mobile performance, not a desktop score. Image compression, render-blocking scripts, and the plugins accumulated over the years. Speed is a ranking factor and a conversion factor, and the second one costs you more.
Site structure and internal linking
Whether your pages connect in a way that tells Google what matters. Most local sites have hub pages that never link down to the pages they should be promoting, and content that never links back up.
Schema markup
LocalBusiness, Service, FAQ, Review, Article and Breadcrumb. This is how you state your facts in a format a machine cannot misread. It matters more every year.
URL structure
One consistent pattern. Sites that accumulate three or four URL conventions over time end up with pages nobody can link to reliably.
Redirects
Broken links, redirect chains, and the 404s that used to be pages with traffic. Every one is authority leaking.
Mobile and rendering
How the page actually renders for a crawler, which is not always how it renders for you.
Why schema matters more now
Google’s AI Mode research found that when people ask about local businesses, the most common follow-up subject is proximity, and location ranks second among all shopping attributes behind only price.
An answer engine assembles a recommendation out of facts it can verify. Schema markup is the most direct way to supply those facts: what you do, where you are, when you are open, what you charge, what people said about you.
Written content tells a person. Schema tells a machine. You want both, and most local sites have neither done properly.
How it fits with everything else
Technical SEO is a foundation, not a campaign. It gets done properly once, then maintained, and everything else performs better because of it.
If you are also doing content marketing, listings management or running ads, technical problems quietly reduce the return on all of them.
Common Questions
Frequently Asked Questions
How do I know if I have a technical problem?
Symptoms: pages that do not appear in Google at all, traffic that dropped without an obvious cause, a slow site on mobile, or a rebuild where rankings never recovered. The Scorecard will flag the obvious ones.
Is this a one-time project or ongoing?
Mostly one-time remediation followed by monitoring. Sites regress as plugins update, content gets added and people publish pages without links.
Do I need schema markup if my site already ranks?
Increasingly, yes. Ranking and being quoted in an AI answer are becoming different things, and schema is a big part of the second one.
My site was rebuilt and rankings dropped. Can you fix it?
Usually. The cause is almost always missing redirects from the old URLs. It is a common and very fixable disaster.
Will this alone get me ranking?
No. Technical work removes the things stopping you. Content, listings and reviews are what actually move you up. Doing technical work alone is like tuning an engine on a car with no wheels.
Can you work on a site you did not build?
Yes. Most of this work is on sites built elsewhere.