Built for Someone Searching From the Side of the Road.
Injury websites get read on a cracked phone screen, one-handed, hours after something bad happened. We design for that person first. Custom WordPress, full content, starting at $3,000.
A personal injury site has one job: take someone in the worst week of their life from a panicked search to a scheduled consultation without making them work for it. That means accident-type pages that actually rank, a phone number that is always reachable, and copy that answers the question before it sells the firm.
Most injury searches happen on a phone, often on cellular data, often within 48 hours of the incident. Every design decision here follows from that.
Key Takeaways
- Starting at $3,000 for a custom WordPress build with every page written for you.
- A dedicated page for each accident type you handle, so each one can rank independently.
- Mobile-first with persistent tap-to-call, designed for one-handed use under stress.
- Built fast for weak connections, because your visitor is often on cellular data in a car.
- SEO structure built in from the sitemap forward, including the location and corridor pages injury search depends on.
- You own everything: site, domain, hosting, content.
What Injury Sites Get Wrong
One page for every accident type. A firm handling auto, trucking, motorcycle, premises, dog bite, and workers' compensation puts them all on one personal injury page and then wonders why none of them rank. Each claim type needs its own substantial page. This is the single biggest structural failure in the category.
The site sells before it helps. Someone searching two hours after a crash wants to know what to do, whether to talk to the adjuster, and whether they even have a case. A homepage that opens with awards and a stock photo of a courthouse answers none of that.
It is slow. Injury sites are usually the heaviest sites in legal: video backgrounds, sliders, oversized hero images. Loaded on cellular data by someone in a parked car, a heavy site is an abandoned site. The competitor whose page loaded got the call.
And the tourism factor, if you practice on the coast: a large share of your potential claimants are visitors with no local knowledge, searching from a hotel or a rental. Almost no injury site in South Carolina has been built with them in mind.
What's Included
Design, all content, mobile build, and search structure in one price, using the same web design services process behind every site we build. You are not handed a questionnaire after launch.
Accident Type Page Set
A substantial, individually rankable page for each claim type you handle. Auto, trucking, motorcycle, premises, dog bite, workers' compensation, wrongful death, and whatever else defines your practice.
Every Page Written for You
Accident pages, attorney bios, case process explainers, FAQ sets, and the first-48-hours content that captures people before they ever search for a lawyer. Written by a human, approved by you.
Mobile-First Intake Design
Persistent tap-to-call, short forms that work with one thumb, and a layout that assumes a small cracked screen and a distracted, upset reader.
Speed for Real Conditions
Core Web Vitals optimization and a deliberately light build, tested against cellular conditions rather than office wifi.
Location and Corridor Structure
The city, county, and highway page architecture that personal injury SEO runs on, built into the sitemap so the content has somewhere to live from day one.
Ownership and Migration
WordPress, your hosting, your domain, your content. Full migration with a complete redirect map from every old URL, so a redesign does not cost you the rankings you already had. It is the same build discipline behind our law firm websites.
Firms This Is Built For
Injury is the highest-stakes web build in legal, because the traffic is expensive and the cases are valuable. A site that converts two points better pays for itself in one case.
- PI firms on a template that looks like every other injury site in the state.
- Firms with one injury page trying to rank for six different claim types.
- Firms spending on ads whose landing experience is undoing the spend.
- Coastal firms with a visitor claimant audience nobody has built for.
- Firms on a proprietary platform they cannot export or own.
What $3,000 Actually Gets You
One price, one timeline, and a site that launches finished.
$3,000 is the starting point for a custom build. Firms needing extensive corridor and location page sets, multi-office structure, or case management integrations run higher, and you get the real number up front. See more client results →
How We Build
Five phases. Strategy before design, structure before content, content before code. Every build follows this order because reversing it is how sites end up looking finished and performing like nothing.
Discovery and Strategy
We start with who you want to reach, what you want them to do, and what is failing on the current site. We audit your analytics, your conversion paths, and the competitor sites that outrank you before anyone opens a design file.
Sitemap and Keyword Architecture
Every page gets a purpose and a target search before it gets a layout. This is the step almost everyone skips, and it is the reason so many beautiful websites rank for nothing. The structure is the SEO.
Design
Custom design in Elementor on WordPress, built to your brand. No purchased template dropped on your domain. You review and approve the design before a single line of code is written.
Content Writing
We write it. All of it. Real copy built around what your buyers search and what they need to believe before they contact you, written by a human and reviewed by you before it goes live.
Build, Optimize, and Launch
Mobile-first build, page speed and Core Web Vitals, schema markup, Search Console setup, sitemap submission, and 301s from every old URL. Then we monitor the first 30 days for crawl errors and ranking movement.
Frequently Asked Questions
What does a personal injury website cost?
Custom builds start at $3,000 including design, all content, mobile build, and SEO structure. Firms wanting a large accident-type and location page set, multiple offices, or case management integration run higher. You get the real number before committing.
How many accident type pages do we need?
One for every claim type you genuinely want more of. For most firms that is five to eight. There is no benefit to publishing a page for a claim type you would refer out anyway, and a thin page for a claim type you do not really handle actively hurts you.
Do we have to write the content?
No. We write all of it, including the accident pages and the first-48-hours content. You review and approve everything, and attorneys usually rewrite their own bios, which we plan for.
Will a redesign hurt our current rankings?
Only if the redirect map is done badly, which is exactly how most firms lose rankings in a redesign. We map a 301 from every existing URL and monitor Search Console through the first 30 days after launch.
How fast does the site need to be?
Faster than your competitors, on cellular, on an older phone. That is the real benchmark, not a score in a testing tool on office wifi. We build light on purpose and test accordingly.
Do we own the site?
Yes. WordPress, your hosting account, your domain, your content. If you leave, you take all of it.
Get a Free Review of Your Current Site
We will load it the way your actual visitor does, on a phone, on cellular, and show you exactly where you are losing them. No pitch. No pressure.
- Mobile experience. How it really performs on a phone, not a desktop preview.
- Speed. Load time under realistic conditions.
- Accident coverage. Which claim types have no page at all.
- Intake path. How many taps from landing to contact.
- Redirect risk. What a rebuild would need to protect.