An $8,000 Investment That Returned $33,000 in Closed Business
Nine-month engagement · Local SEO, Google Business Profile, and legal content strategy
In a market this size, the map pack takes the calls
A small coastal law firm competing against larger regional practices for estate planning and general legal work. In a market this size, the firms that show up in the local map pack take the calls, and everyone else waits for referrals.
The firms that show up take the calls. Everyone else waits for referrals.
Four moves that built the pipeline
Built local search strategy around the specific towns the firm actually serves, not a single city keyword
Optimized the Google Business Profile for the mobile, near-me searches that dominate local legal discovery
Developed estate-planning and practice-area content matched to how people actually search for legal help
Ran a full technical audit and cleared the site to a healthy, fully indexable state
Nine months, four times the money back
The closed-business figure is reported by the firm from its own records and attributed to the channels Flyt Creative manages.
What it produced
- $33,000 in closed business on an $8,000 investment, a 4.1x revenue-to-investment multiple. Closed-business figure is client-reported.
- 112 phone calls, 404 direction requests, and 194 website clicks from 3,565 Google Business Profile impressions
- 711 cumulative position improvements across 29 tracked priority keywords
- Mobile-dominant local discovery, with 2,655 of 3,565 profile impressions coming from phones, confirming the mobile-first strategy
- A 92 site-audit score with zero critical issues, no broken links, no server errors, and no indexing problems
An $8,000 investment returned $33,000 in closed business over nine months. That’s 4.1x return on investment.
The closed-business figure is reported by the firm from its own records and attributed to the local and organic channels managed by Flyt Creative. All other figures are drawn from platform reporting.
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