Let’s face it: the marketplace feels like a mosh pit at a unicorn convention. Everyone’s got something to sell, everyone’s got a story, and you’re standing there, feeling like your “brilliant” idea has already been done a thousand times—with a sparkly bow on top.
But here’s the cosmic truth: you are the unique ingredient. Yes, we’re all cut from the same human cloth—hungry for love, community, and a roof over our heads. But no one, and I mean no one, has walked in your shoes, tripped on your laces, and stumbled into your particular pot of wisdom, humor, and creativity.
Step 1: Acknowledge Your Special Sauce
In business, a “unicorn” refers to a privately held startup with a valuation exceeding $1 billion—a rare and awe-inspiring success. But here’s the kicker: every unicorn begins as a regular horse. It’s the blend of vision, persistence, and a dash of magic that transforms the ordinary into something extraordinary. You’ve got that same potential. Your unique experiences and voice are what set you apart. Own them—they’re your billion-dollar edge.
Step 2: Serve, Don’t Compare
Here’s a hard truth: comparing your growth to others is like comparing your Netflix watchlist to someone else’s. It’s irrelevant and exhausting. Your business isn’t about outshining the competition; it’s about serving the people who resonate with your voice and your vision. When you focus on service, you shift from “Am I good enough?” to “How can I help?” Spoiler: this mindset is where the magic happens—and magic, my friend, is how unicorns are made.
Step 3: Let Go of the Need to Be Revolutionary
You don’t need to reinvent the wheel; you just need to ride it your way. Shape your message in a way that feels authentic to you. Share your journey, your failures, your lessons—because those are the things that connect. People don’t buy products; they buy the energy behind them. Rare, successful companies (yes, the unicorn kind) don’t stand out because they’re flashy; they stand out because they meet a real need in an unforgettable way.
Step 4: Own the Unicorn Energy
Unicorns aren’t mythical in business because they’re perfect; they’re legendary because they embrace their rarity and act boldly in service of their mission. You are the unicorn when you step fully into your truth, act in service, and stop trying to fit into someone else’s blueprint for success. Trust that your authenticity will attract the right people at the right time.
So, take a deep breath. Let go of the fear, the comparisons, the pressure to find the “next big thing.” Your dream matters. Your voice matters. And your business, built in service from your unique perspective, has the potential to become the kind of unicorn the startup world envies—a rare, extraordinary success.
Now, get out there and make it happen, you magical billion-dollar beast. 🦄
