If you’re a roofing business and your Google Business Profile (GBP) is just sitting there half-baked like a bad roof job on a windy Tuesday… we need to talk.
Because let’s be clear:
If you’re not showing up in local search results, you’re missing out on easy leads.
When someone’s roof starts leaking at 2 AM and they Google “roofer near me,” you want your name to pop up fast — not buried on page four next to a 2012 Yelp listing and a broken link.
Your GBP is not optional. It’s the digital version of your shop sign, your phone number, and your online reputation rolled into one. And if it’s unclaimed, incomplete, or just plain sad? You’re losing business.
Why Your Google Business Profile Matters for Roofing Contractors
Let’s cut the fluff:
Local 3-Pack = Prime Real Estate
That little map section at the top of Google results? That’s where the action happens. It gets the most clicks — especially on mobile.
Most Roof Jobs Start with a Search
No one pulls out the Yellow Pages anymore. They’re asking Google, and they’re making a decision fast. If your profile isn’t optimized, you’re invisible.
It’s Free. Seriously.
Google gives you a free lead machine and all you have to do is set it up properly. Why leave money on the table?
Your Step-by-Step Google Business Profile Audit for Roofing Businesses
Here’s how to take your listing from “meh” to “roofing rockstar” in six steps.
Step 1: Claim It (Yes, This Still Needs Saying)
Go to google.com/business and claim or verify your listing. If someone else set it up (like your old marketing intern or cousin Tony), track them down and transfer ownership.
Step 2: Nail the Basics
Your Name, Address, and Phone (NAP) must match exactly across the web — not “Roofing Bros, Inc.” in one spot and “Roofing Bros” in another. Google hates inconsistency more than you hate storm season.
Business Name = Your real business name (no keyword stuffing)
Address = Physical location (PO Boxes won’t cut it)
Phone = A working number you actually answer
Website = Homepage or service-specific landing page
Hours = Accurate, especially for emergency services
Step 3: Add Roofing-Specific Categories
Choose primary and secondary categories that match your work.
Start with:
Primary: Roofing Contractor
Then add extras like:
Roof Repair
Metal Roofing
Commercial Roofing
Gutter Installation
Storm Damage Restoration
This helps Google understand what you do and match you with better leads.
Step 4: Write a Bio That Doesn’t Suck
This is your 750-character pitch. Avoid the buzzwords. Avoid the jargon. Just say what you do, where you do it, and why people should trust you to get on their roof.
Example:
“Based in Myrtle Beach, we’ve been fixing, replacing, and rescuing roofs for over 15 years. From hurricanes to hail damage, we handle it all. Licensed, insured, and honest as the day is long — give us a call.”
Short. Clear. Human. No MBA required.
Step 5: Add Photos (And Not Just Stock Ones)
People want to see your work, your crew, your trucks — not a blurry photo of your business card or a generic roof from a Canva template.
Upload real before/after shots
Include team photos, equipment, job sites
Update monthly (Google loves freshness)
Pro tip: Geotag your photos with location data. It helps with local rankings.
Step 6: Post Weekly (Yes, Like a Social Media Page)
Most folks don’t realize your Google profile can post updates. Use this to your advantage:
Job highlights
Roofing tips
Seasonal promos
“Before the storm hits” reminders
FAQs (“Do you work with insurance?”)
Consistency is key — it shows Google (and customers) you’re active and open for business.
Bonus Round: Review Management (a.k.a. Your Secret Weapon)
If you’re not asking for reviews after a job, you’re throwing away leads. Full stop.
Why?
Social proof sells — Nobody hires a roofer with no reviews or 2 stars.
Google ranks you higher — More positive reviews = more trust = better rankings.
Your competition is doing it — Don’t get left behind because you were too shy to ask.
How to Get Reviews Without Being Weird
Ask right after the job is done — when the customer’s still smiling.
Make it easy — send a direct link via text or email.
Train your team to ask — and make it part of your closeout process.
Pro tip: Reply to every review, good or bad. Show you care. Keep it professional. Even when they’re clearly crazy.
The No-BS Roofing Optimization Checklist
Want a quick punch list? Here you go:
✅ Claimed and verified your profile
✅ NAP is consistent across all directories
✅ Correct categories selected
✅ Solid, clear business description
✅ At least 20+ real, high-quality photos
✅ Posts updated weekly
✅ Review strategy in place and working
✅ You’re replying to reviews like a local legend
Too Busy Fixing Roofs to Deal with Google?
We get it. You’re up on ladders, wrangling crews, chasing permits, and dodging weather. The last thing you want to do is sit at a computer figuring out how to format a Google post or get your 37th review.
That’s where we come in.
At Flyt Creative, we help roofers dominate local search by optimizing their Google Business Profiles from top to bottom. We’ll clean it up, fill it out, set up a review system, and make sure leads start cranking in like clockwork.
You focus on the shingles. We’ll handle the SEO.
If you’re ready to actually show up in local search and start getting better leads — let’s talk.
Reach out here and let’s make your Google Business Profile your new lead-generating machine.
