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A Careful Blend of Creativity and Science
Competing online is tougher than ever. To succeed, you need to attract targeted traffic that brings the right customers to you at any stage of their buying journey. Imagine reaching your ideal client just when they’re searching for your product, delighting them with a tailored message, and guiding them to your site where they’re just a few clicks away from making a purchase.
That’s the power of Pay-per-click advertising (PPC). It delivers targeted ads to potential customers exactly when they’re searching.
Generating qualified traffic is more than just creating ads and picking keywords. It involves in-depth research, testing, adapting, refining, and scaling. Our PPC team follows a proven process to help your business hit the ground running and achieve tangible results.
How PPC Marketing Works
Competing online is tougher than ever. To succeed, you need to attract targeted traffic that brings the right customers to you at any stage of their buying journey. Imagine reaching your ideal client just when they’re searching for your product, delighting them with a tailored message, and guiding them to your site where they’re just a few clicks away from making a purchase.
That’s the power of Pay-per-click advertising (PPC). PPC delivers targeted ads to potential customers exactly when they’re searching.
Generating qualified traffic involves more than just creating ads and selecting keywords. It requires in-depth research, testing, adapting, refining, and scaling. Our PPC team follows a proven process to help your business hit the ground running and achieve tangible results.
A Powerful Partner
By working with our team, you gain the advantage of partnering with a Google Partner agency. This recognition means we deliver proven results and create more opportunities for your business to grow and succeed through active Google Ads management.
We know Google’s advertising practices and standards inside and out. Our knowledgeable PPC experts are here to help with your Ad campaigns, whether you’re new to PPC or looking to fine-tune your hundredth campaign. Let us guide you to maximize your success with Google Ads.
- Google Partner
- Over 25 years of managing successful Ad campaigns
Why Pay-Per-Click?
of all internet users search with Google (Net Marketshare)
of people click on Google ads when shopping online. (Wordstream)
of PPC visitors are more likely to purchase than organic visitors. (Unbounce)
Paid Search Platforms
Google Ads
Google Ads (formerly Google AdWords) is one of the most popular PPC advertising platforms across many industries, and it’s no wonder—Google is the largest search engine in the world, handling over 3.5 billion searches daily.
Our team is well-versed in the nuances of Google Ads management and Google Shopping campaigns. We craft strategies designed to maximize your ROI, ensuring you get the most out of your advertising budget.
- Expansive reach
- Easy to understand dashboard
- Certified Google Ads team
Microsoft Ads
Microsoft Ads (formerly Bing PPC Ads) are what you'll find on Bing, Yahoo!, DuckDuckGo and AOL—Microsofts's top search engines. With over 14 billion monthly searches, Microsoft Advertising offers an impressive potential reach that holds a ton of opportunity for businesses looking to tap into a new market.
Our team can help you determine the best advertising plan for your business through our strategic Bing Ads management.
- Low competition
- Reach a different demographic
- Microsoft Advertising specialists
A PPC Process that Clicks
With over 10 years in business, our team has developed a proven PPC process that focuses on growth and maximizing Return on Ad Spend (ROAS). Our scalable solutions use a full suite of paid advertising formats to get your business in front of prospective customers almost immediately. Through proper campaign optimization and active management, we aim to effectively gain visibility for targeted keywords and drive results for your business.
PPC Management Services
We take the time to research your target market, analyze your competitors, and identify the best keywords to develop a strategy that aligns with your goals and maximizes your budget. If you’ve run ads before, we’ll conduct a PPC audit to understand your past tactics and performance, allowing us to refine our approach for optimal results.
Responsive Search Ads (RSAs)
These text-based ads appear at the top of Google search results, above the organic listings. Search ads give consumers a brief overview of your business and include a link to call you directly from mobile device.
- Text ads with snippet of business information
- Link to call on mobile
- Appear above organic search results
Shopping Ads
- Include product image, price and merchant name
- Appear above organic search results
- High click-through rate
Display Ads
Visual advertisements that display across the Google Display Network can take the form of text, image, video, and rich media. The Google Display Network includes over 2 million sites, offering numerous spots for your ads to appear.
For example, your Display ad might show up between paragraphs in an online news article, on the right side of a blog post, or in a bar at the bottom of a popular mobile app.
- Text, image, video or rich media advertisements
- Appear across the Google Display Network
- Great for increasing brand awareness
Remarketing Ads
Have you ever visited a website—while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet—from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.
- Appear only after you visit the website
- Follow you across the web
Local Service Listings
Local Services ads are designed to help you generate more leads directly from Google by connecting your business with people searching for the services you offer. This type of PPC campaign ensures you appear for users actively searching in your designated service area and encourages them to call or message you directly from the ad.
- Generate leads
- Get calls and messages
- Increase customers trust with a Google badge
PPC vs. SEO
Pay-Per-Click (PPC)
PPC is a form of online advertising where you pay each time someone clicks on your ad. Here’s why it might be the right choice for you:
- Immediate Results: PPC campaigns can drive traffic to your site almost instantly once they’re live.
- Targeted Audience: You can target specific demographics, locations, and even the time of day your ads are shown.
- Measurable ROI: PPC provides clear data on ad performance, making it easier to measure your return on investment.
- Cost Control: You set your budget and only pay when someone clicks on your ad.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank higher in organic search results. Here’s why it might be the right choice for you:
- Long-Term Results: SEO takes time but can provide lasting results once you’ve achieved a high ranking.
- Cost-Effective: Unlike PPC, you don’t pay for clicks, making SEO a more cost-effective strategy in the long run.
- Increased Credibility: High organic rankings build trust and credibility with your audience.
- Better Click-Through Rates (CTR): Users tend to trust organic results more than ads, leading to higher CTRs for top-ranked sites.
The best approach often involves a combination of both PPC and SEO. PPC can deliver immediate traffic and quick results, while SEO builds a strong, sustainable online presence over time. By leveraging both strategies, you can maximize your visibility and drive more traffic to your site.
Let’s work together to create a tailored strategy that combines the strengths of PPC and SEO, ensuring your business achieves optimal online success.
357% Increase in Conversions
A New York dental office were interested in our PPC management services to help them attract new patients and build brand awareness in their community. Our team developed a PPC strategy that utilized Google Ads to target their local market and boost new patient acquisition with a 78% decrease in cost per conversion.
Don’t Think PPC Advertising Is for You?
If your business is struggling to gain a foothold in the marketplace, looking to expand, or aiming for growth this year, a well-executed PPC strategy can make it happen. PPC advertising is ongoing, and when done correctly, it ensures a positive return on investment. It drives business at all stages, from startup to IPO.
Effective PPC management requires ongoing refinement, routine maintenance, and staying ahead of your competitive landscape. Our skilled PPC managers work closely with you to understand your industry and how your customers search, delivering the most targeted ads to drive business your way.
Strategic Options
With Search, Shopping, Display and Remarketing ads available, there are a variety of solutions to deliver the right message for your business.
Specified Reach
Whether you're a small, local shop or a global brand, targeting options allow you to choose exactly where your advertisements will be seen.
Controlled Budget
With Google Ads, you get to choose your daily budget and are able to increase or decrease budget as needed.
Increased Exposure
PPC advertisements appear above organic search results, putting you at the top of the search page (and the top of searchers’ minds).
...And If You Want to Extend Your Reeeeeach
You’ll work with a dedicated account manager who will take the time to understand your business and help you define your goals. We’ll dive into your needs, brand, and company identity so we can determine the best course of action for your online success together.