Do you want more clicks to your website?

Digital Marketing | SEO | SEM | Web Developers
1594
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Full Service SEO Approach

SEO: a content rich support system for other digital marketing efforts.

SEO seeks to build a holistic “Information engine” to provide informative content and insight on all owned and paid channels (website, social, SEM).

SEM offers a fast approach to getting the message onto channels where our target audience hangs out. We have expertise in this area and funnel building to boost immediate traffic.

Timeline- 7 Business Days

SEO Planning and Approach

  • Research
    • Keywords 
      • We will develop a list of keywords and phrases to be the basis of content created for web copy, articles, and social media content.
      • The keyword research will give us insight into the following: 
        • What people are searching for, who is searching, and where they are searching
        • Competitive understanding of who is creating content, what is their messaging
  • Competitive & Environmental Analysis (C+E)
    • With competitive analysis, we will get a snapshot of the competition’s online visibility, allowing us to craft our unique messaging and strategy.
    • Environmental analysis includes a current “pulse” on conversations around your client base and legal focus.
    • This analysis will inform our SEO content calendar.

Timeline: Ongoing Monthly Work

SEO Administration

  • Research Integration
    • Website Content – On-Page – On-page SEO is important because it helps search engines understand your website and its content and identify its relevance to a searcher’s query.
      • Write keyword-rich web content.
      • Optimize on-page elements of the website with keywords/phrases, metadata, alt text, and internal linking.
      • Develop an editorial calendar based on keyword research and C+E analysis.
    • Social Media Content – Off-Page – The relevance, trustworthiness, and authority that effective off-page SEO affords a website still plays a significant role in a page’s ability to rank.
      • Develop a YouTube video list based on keywords and environmental analysis findings.
        • Optimize YouTube channel playlists, descriptions, and tags.
      • Develop social media and post types to integrate keywords and environmental analysis findings.
      • I can work alongside any team you may already have for this.
    • Link building – Building links is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
      • Backlink Building – Off-Page -Backlinking work will include 
        • Natural links which come from outside sources, such as news outlets
        • Manually built links come from partner websites.
        • Self-created links come from submitting a website to online forums and directories.
      • Internal Linking – On-page – Internal links help Google find, index, and understand your site’s pages. Strategically speaking, internal links can send page authority (or PageRank) to important pages. 

Timeline- Monthly

SEO Reporting

  • In-depth reporting
    • Monthly reporting is provided to monitor changes in keyword rankings and backlink growth.
    • Reporting includes technical scans to monitor site speed, potential toxic backlinks, and broken internal links that can harm overall UX and SEO efforts.

ready to take flyt?