Digital Marketing | SEO | SEM | Web Developers

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Full Service SEO Approach

SEO: a content rich support system for other digital marketing efforts.

SEO seeks to build a holistic “Information engine” to provide informative content and insight on all owned and paid channels (website, social, SEM).

SEM offers a fast approach to getting the message onto channels where our target audience hangs out. We have expertise in this area and funnel building to boost immediate traffic.

Timeline- 7 Business Days

SEO Planning and Approach

Research
- Keywords
  - We will develop a list of keywords and phrases to be the basis of content created for web copy, articles, and social media content.
  - The keyword research will give us insight into the following:
    - What people are searching for, who is searching, and where they are searching
    - Competitive understanding of who is creating content, what is their messaging

Competitive & Environmental Analysis (C+E)
- With competitive analysis, we will get a snapshot of the competition’s online visibility, allowing us to craft our unique messaging and strategy.
- Environmental analysis includes a current “pulse” on conversations around your client base and legal focus.
- This analysis will inform our SEO content calendar.

Timeline: Ongoing Monthly Work

SEO Administration

Research Integration
- Website Content – On-Page – On-page SEO is important because it helps search engines understand your website and its content and identify its relevance to a searcher’s query.
  - Write keyword-rich web content.
  - Optimize on-page elements of the website with keywords/phrases, metadata, alt text, and internal linking.
  - Develop an editorial calendar based on keyword research and C+E analysis.
- Social Media Content – Off-Page – The relevance, trustworthiness, and authority that effective off-page SEO affords a website still plays a significant role in a page’s ability to rank.
  - Develop a YouTube video list based on keywords and environmental analysis findings.
    - Optimize YouTube channel playlists, descriptions, and tags.
  - Develop social media and post types to integrate keywords and environmental analysis findings.
  - I can work alongside any team you may already have for this.
- Link building – Building links is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
  - Backlink Building – Off-Page -Backlinking work will include
    - Natural links which come from outside sources, such as news outlets
    - Manually built links come from partner websites.
    - Self-created links come from submitting a website to online forums and directories.
  - Internal Linking – On-page – Internal links help Google find, index, and understand your site’s pages. Strategically speaking, internal links can send page authority (or PageRank) to important pages.

Timeline- Monthly

SEO Reporting

In-depth reporting
- Monthly reporting is provided to monitor changes in keyword rankings and backlink growth.
- Reporting includes technical scans to monitor site speed, potential toxic backlinks, and broken internal links that can harm overall UX and SEO efforts.