160,000 Search Impressions and a Pricing Page Doing the Selling
Eleven-month engagement · National SEO, state-level content strategy, and conversion architecture
One category term, fifty different sets of rules
A national consumer legal service competing on a category term across fifty different state jurisdictions, where the legal requirements differ in every one.
Ranking nationally means earning visibility state by state without producing fifty thin pages.
Four moves that made a national term rankable
Built a state-level keyword and content architecture covering jurisdictional differences
Structured the site around transactional intent, leading visitors toward pricing and purchase
Ran targeted link acquisition to build the domain authority a national term requires
Maintained technical health at scale as the content footprint grew
What it produced
- 160,000 organic impressions across 1,630 ranking queries
- 8,111 pageviews on the pricing page, more than half of all site traffic reaching a commercial-intent destination
- 347 cumulative position improvements across 52 tracked priority keywords
- 24 net new backlinks, with 28 gained against four lost
- An 88 site-audit score with zero critical issues, no server errors, no broken links, and no indexing blocks
A pricing page that performs like a closer.
All figures are drawn from Google Search Console, Google Analytics and third-party rank tracking and site-audit tools for the period shown.
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