8,208 Tracked Conversions at a Blended $1.84 Each
Multi-year engagement · Google Ads, local SEO, video, and booking-funnel strategy
A booking missed in July cannot be recovered in October
Seasonal tourism is unforgiving. Demand compresses into a few months, every competitor bids on the same handful of keywords, and a booking missed in July cannot be recovered in October.
Efficiency is the entire game.
Four moves that made the season pay
Structured paid search by trip type so budget followed the highest-converting experiences
Deployed Performance Max alongside search to capture demand across the full Google surface
Built the Google Business Profile into a primary booking channel for visitors searching on the ground
Ran ongoing link acquisition and video content to build durable organic visibility between seasons
Where the bookings came from
Blended cost per conversion across the account was $1.84. Performance Max came in at $0.60 each with a 45.19 percent conversion rate.
What it produced
- 8,208 conversions from 65,314 clicks, at a 12.54 percent conversion rate and $0.23 average cost per click
- Performance Max delivered 2,467 conversions at $0.60 each and a 45.19 percent conversion rate
- 217,000 Google Business Profile impressions producing 22,838 website clicks, 4,964 direction requests, and 908 calls
- 429 net new backlinks, with 438 gained against only nine lost
- A 64.94 percent site engagement rate across 166,000 sessions and 308,000 pageviews
In a season this short, every dollar has to find a booking. Efficiency is not a nice-to-have here. It is the business model.
All figures are drawn from Google Ads, Google Analytics, Google Business Profile Insights and third-party link tracking for the periods shown.
Want results like these for your business?
Tell us what you are trying to grow and we will tell you honestly whether we can help.