1,032 Phone Calls From Local Search in Under a Year
Eleven-month engagement · Local SEO, Google Business Profile, content, and link acquisition
A trust purchase made close to home, usually on a phone
Pet boarding is a trust purchase made close to home and usually on a phone. The business needed to own local discovery for both its core boarding service and a specialty offering most competitors do not provide.
Own the phone, and you own the booking.
Four moves that made the phone ring
Built local search strategy around a mobile-first discovery pattern
Developed service content for both core boarding and the specialty offering that differentiates the business
Optimized the Google Business Profile as the primary phone-call channel
Ran a sustained link acquisition program to build domain trust
Actions taken straight from the profile
From 12,095 profile impressions over the eleven-month engagement. These are actions taken by people who never needed to reach the website first.
What it produced
- 1,032 phone calls, 1,084 direction requests, and 2,435 website clicks from 12,095 profile impressions
- 419 cumulative position improvements across 54 tracked priority keywords
- 122 net new backlinks and a Trust Flow of 29
- 23,480 pageviews with a 3:05 average session duration, with the services page alone drawing 7,400 views
- An 87 site-audit score with no critical issues, no broken links, and no server errors
We help local businesses get found, get chosen, and grow with confidence.
All figures are drawn from Google Business Profile Insights, Google Analytics and third-party rank and link tracking for the period shown.
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