315 Booked Jobs From Paid Search, With the Best Campaign at $53 Per Lead
One-year engagement · Google Ads, local SEO, reputation, and technical optimization
Emergency home services live and die on being first
Emergency home services live and die on being the first credible name a homeowner finds at the moment something breaks. The searches are urgent, competitive, and expensive.
Budget spent on the wrong service category disappears fast.
Four moves that lowered the cost of a job
Segmented paid search by service line so spend could be measured and shifted campaign by campaign
Concentrated budget in the categories proving out and refined the higher-cost specialty campaigns
Built the Google Business Profile into a call-generating asset for urgent local searches
Ran a review-growth program to support conversion at the moment of decision
Segmenting by service line cut the cost almost in half
Lower is better. The core plumbing campaign came in at roughly half the account average once spend was segmented and shifted.
What it produced
- 315 conversions at an 8.32 percent conversion rate and a 5.45 percent click-through rate across 69,408 impressions
- The core plumbing campaign delivered 139 conversions at $53.65 each, against an account average of $97.69
- 544 phone calls, 810 direction requests, and 604 website clicks from the Google Business Profile
- A 4.92 average rating across 208 reviews
- A 100 technical SEO score in Google Lighthouse, with zero cumulative layout shift, plus 1,082 tracked key events on site
Nobody shops around when the water is rising. They call the first name they trust, and that is a position you have to buy before you need it.
All figures are drawn from Google Ads, Google Business Profile Insights, Google Lighthouse and on-site event tracking for the period shown.
Want results like these for your business?
Tell us what you are trying to grow and we will tell you honestly whether we can help.