PPC & Google Ads Management
Google Ads Management for SC Businesses That Want Calls — Not Clicks
Targeted Google Ads campaigns that put your business in front of the right people at the exact moment they’re ready to hire someone.
Most small businesses waste money on Google Ads by sending paid traffic to an unoptimized homepage, targeting keywords that are too broad, or running campaigns without tracking whether the clicks turned into calls. We fix all three before we spend a dollar of your budget.
High-Intent
Ready-to-Buy Search Traffic
30 Days
To Meaningful Optimization
ROI-Focused
Calls, Leads, and Cost Per Lead
How Google Ads Works
What PPC Advertising Actually Is
Pay-per-click (PPC) advertising, primarily through Google Ads, allows your business to appear at the top of Google’s search results for specific keywords — and you only pay when someone clicks. When managed correctly, it delivers immediate, measurable, and scalable traffic to your business. When managed poorly, it drains budget with nothing to show for it.
The difference between the two is strategy, targeting, and ongoing optimization. That’s what we do.
The difference between the two is strategy, targeting, and ongoing optimization. That’s what we do.
Our PPC Services
What We Do
Most businesses don’t lose money on Google Ads because the platform doesn’t work. They lose money because the strategy is wrong. Broad keywords, weak ad copy, poor landing pages, and missing conversion tracking can drain budget quickly. We build and manage campaigns around one goal: generating qualified leads at a cost that makes sense for your business.
Campaign Strategy and Setup
Before we launch a single ad, we research your market, your competitors’ ad strategies, and the specific keywords your customers use in Myrtle Beach, Florence, and Charleston. We build campaigns around intent — targeting people who are ready to hire, not just curious.
Ad Copy That Converts
The difference between a 2% click-through rate and a 6% click-through rate is ad copy. We write ads that speak directly to what your customer is searching for, what they’re afraid of, and what they want to see before they call. Every ad is A/B tested from launch.
Landing Page Alignment
Sending paid traffic to your homepage wastes money. We build or optimize dedicated landing pages for each campaign — pages with one clear goal, zero distractions, and a conversion rate that justifies your ad spend.
Budget Management and Bid Strategy
We manage your bids daily, not monthly. We identify which keywords are generating calls and which are burning budget, and we reallocate accordingly. Your budget is treated like it’s our own money.
Transparent Reporting
Every month you receive a report that shows: how much you spent, how many clicks you received, how many of those clicks turned into calls or form fills, and what the cost per lead was. No impressions. No reach. Just the numbers that tell you whether it’s working.
Ideal Industries
Who Google Ads Works Best For
- Home services — HVAC, plumbing, roofing, electrical — high urgency, high ticket
- Legal services — personal injury, family law, criminal defense — high value per client
- Dental and medical — accepting new patients, elective procedures
- Tourism and hospitality — seasonal campaigns targeting visitors to the Grand Strand
- Real estate — buyer and seller lead generation in competitive SC markets
How We Work
Our Process
01
Discovery and Audit
We start by understanding your business, your customers, and what your current site is doing wrong. We audit your Google Analytics, your conversion paths, and your competitor sites before we design a single page.
02
Strategy and Sitemap
We map out your page structure, keyword targets, and conversion goals before design begins. Every page has a purpose. Every CTA has a destination.
03
Design and Development
We design in Elementor on WordPress, building custom to your brand. No pre-made templates dropped onto your domain. Every design is reviewed and approved by you before we write a line of code.
04
SEO and Speed Optimization
Before launch, we optimize every page for its target keyword, run Core Web Vitals tests, compress all images, set up Google Search Console, and submit your sitemap.
05
Launch and Monitor
We handle the technical launch and monitor your site for the first 30 days — checking for crawl errors, ranking changes, and conversion rate performance.
Common Questions
Frequently Asked Questions
How much should I spend on Google Ads in Myrtle Beach?
It depends on your industry and the competition for your target keywords. Most local service businesses in SC see results starting at $500 to $1,000 per month in ad spend. We recommend starting with a conservative budget, proving the ROI, and scaling from there. We’ll give you a realistic estimate before you commit to anything.
How quickly will I see results from Google Ads?
Unlike SEO, Google Ads can generate calls within days of launch. Most campaigns hit their stride in 30 to 60 days as we optimize based on real performance data. We set clear expectations in your first strategy call.
Do you require a long-term contract for PPC management?
No. We operate month-to-month. We ask for a minimum 90-day commitment to allow time for proper optimization, but there are no long-term contracts or early termination fees.
What is your management fee for Google Ads?
Our PPC management fees start at $400 per month and scale with ad spend. This covers campaign strategy, ongoing optimization, landing page management, and monthly reporting. Your ad spend goes directly to Google — we never mark it up.
Get a Free PPC Audit and Budget Estimate
We’ll tell you what your competitors are spending, what your cost per lead should be, and whether Google Ads makes sense for your business right now.